Mutante

Rainbow Lobster is a phygital universe where fashion, technology, storytelling, and social activism come together through collectible art toys and digital experiences. For its first collection, GENESIS, 320 unique T-shirts were paired with randomly selected Rainbow Lobster mutations, turning each Mystery Box into a different discovery. I developed the art direction and visual identity, connecting illustration, packaging, apparel, and storytelling into one playful and immersive world.